Digital Business

Recent Posts
Tags
Archive

    Invest in a website makeover

    Andreas Mulchi - Thursday, March 05, 2015

    More than 1.2 billion websites try to compete for 3 billion Internet users at a pace of 47,000 Google searches per second.

    website makeover

    The World Wide Web, invented by Tim Berners-Lee in 1989, sprang into existence twenty-five years ago, and with it, 1.2 billion websites, each trying to help companies sell their products and services. In the rush to boost returns from paid media, companies often overlook the significant value that can be captured by maximizing value from owned media, such as your company’s website. Surprisingly, an immense number of sites are either not found or poorly designed. They lack a clear message and rarely, if ever, change. In today’s business world, your website is the real face of your company, and you have the opportunity to create competitive advantage with an easily accessible tool.

    First impressions matter

    If clients walk into your business and can’t find what they’re looking for – or simply don’t understand what your company is offering – they’ll most probably turn around and walk away. The same is true for your website. You will not succeed with a website that looks overloaded or unprofessional with no structure or that features, for instance, awkward colors or outdated news. Be clear about your purpose and how to distinguish your business – first impressions matter. In a recent survey, more than 40 percent of businesses expected real results from their investments in digital strategies. Let your website be part of such an integrated strategy. Those first impressions are critical for creating a competitive advantage.

    Create positive visitor satisfaction

    Visitors to your website will be satisfied depending on whether it does what they expect it to do, and that determines whether they’d be willing to share their experiences and recommendations with other customers. We suggest that you work on your net promoter score, a measurable tool for your feedback. Rule number one of visitor satisfaction is a home page that communicates a clear message. Your home page needs to tell visitors clearly what it is you do and how your products and services solve their problems and add value. Rule number two is to communicate distinctiveness and show how your company can solve their problems better than your competitors can. Beyond having a clear message, your home page needs to be easy for visitors to use. Navigation buttons should be intuitive and headlines easy to understand. Start working with state-of-the-art social media, blogs, etc. With the increasing prominence of smartphones and tablets, your website needs to be optimized for mobile media.

    Next steps

    Visitors to your website will be satisfied depending on whether it does what they expect it to do, and that determines whether they’d be willing to share their experiences and recommendations with other customers. We suggest that you work on your net promoter score, a measurable tool for your feedback. Rule number one of visitor satisfaction is a home page that communicates a clear message. Your website needs to tell visitors clearly what it is you do and how your products and services solve their problems and add value. Rule number two is to communicate distinctiveness and show how your company can solve their problems better than your competitors can. Beyond having a clear message, your home page needs to be easy for visitors to use. Navigation buttons should be intuitive and headlines easy to understand. Start working with state-of-the-art social media, blogs, etc. With the increasing prominence of smartphones and tablets, your website needs to be optimized for mobile media.

    Posted comments

    Post has no comments.

    Post a comment

    *Asterisk indictes required field
    Captcha Image

    Trackback Link
    http://www.fenerate.com/BlogRetrieve.aspx?BlogID=16541&PostID=624644&A=Trackback
    Trackbacks
    Post has no trackbacks.
    consulting blog posts

    Publications and insights

    Blogs

    management consulting

    Contact us

    Site map

    Privacy policy

    Terms of use